Flood risk in Canada
- Most Canadians living in flood risk areas are not aware of their risk and are not concerned about future risk.
- Many Canadians want to take personal responsibility for flood protection but few do.
- Most homeowners don’t know what their insurance covers and don’t intend to purchase flood coverage.
- Without understanding personal risk of flooding, the majority of Canadians will not take action and will not support the need for flood risk management throughout the country.
- Action is key to improving flood risk preparedness in Canada.
Barriers to flood preparedness
Canada (Public Safety Survey, 2016)
US (FEMA Survey, 2014)
Contributing factors (NOAA, 2016):
- Information shortcuts
- Finite pool of worry
- Past experiences
- Level of risk tolerance
- Influence of friends and family
Canadians need to understand that anyone can be at risk and anyone can take easy and low-cost actions to get prepared.
Moving forward and building resilience
Everyone has a role to play in flood preparedness.
- Governments must inform residents about:
- what is expected of them
- what could happen to them if a flood occurs
- which actions are best for their home
- Insurers must inform consumers about:
- flood insurance availability and options
- insurance versus disaster relief
- opportunities to reduce risk through personal and home protection
- We must develop a national flood risk strategy that:
- communicates the risks of flooding
- provides publicly-available flood risk maps
- encourages real-estate disclosure
- encourages property-level flood protection
P4A is making flood risk communication a top priority with our FloodSmart Canada project. With targeted information and effective communication we will empower Canadians to take action.
- Researching best practices on flood risk communications (lessons, approaches, and tools)
- Partnering with diverse stakeholders to co-develop messages that address barriers
- Using focus groups and surveys to determine what works
- Pilot testing methods for communicating risk (national and community-level)
Our project partners:
- Public Safety Canada
- Toronto Region Conservation Authority
- The Weather Network
- ICLEI Local Governments for Sustainability
- March of Dimes Canada
- The Co-operators Group. Ltd.
- Farm Mutual Re
- The Canadian Real Estate Association (CREA)
- The Insurance Bureau of Canada (IBC)
- The Canadian Association of Mutual Insurance Companies (CAMIC)
- The Town of Oakville
- The Alberta Emergency Management Agency
- The Institute for Catastrophic Loss Reduction (ICLR)
We welcome your support!