What do we know?
- Most Canadians in flood risk areas don’t know it. Most aren’t concerned about future risk.
- Most want to take personal responsibility for flood protection but few do.
- Most aren’t certain what their insurance covers, and don’t intend to purchase flood cover.
- Not understanding risk means we won’t act or support flood risk management in Canada.
Why aren’t we doing anything?
- Flood risk and action messages are available from many sources, but may go unheard.
Canada (Public Safety Survey)
US (FEMA survey)
- influence of friends and family
- level of risk tolerance
- finite pool of worry
- past experience
- what they value
Information and approaches need to convince anyone can be at risk, anywhere, any time and demonstrate action – easy, low-cost
What needs to happen next?
- Governments must inform residents about:
- what is expected of them
- what could happen to them if a flood occurs
- which actions are best for their home
- Insurers must inform consumers about:
- flood insurance availability and options
- insurance versus disaster relief
- opportunities to reduce risk through personal and home protection
- We must develop a national flood risk strategy that:
- communicates the risks of flooding
- provides publicly-available flood risk maps
- encourages real-estate disclosure
- encourages property-level flood protection
What are we doing?
We have a massive opportunity to give information on risk, but also empower to act – information alone simply isn’t good enough.
- Researching best practices on flood risk communications (lessons, approaches, and tools)
- Partnering with diverse stakeholders to co-develop messages that address barriers
- Using focus groups and surveys to determine what works
- Pilot testing methods for communicating risk (national and community-level)
Who are our partners?
- Public Safety Canada
- Toronto Region Conservation Authority
- The Weather Network
- ICLEI Local Governments for Sustainability
- March of Dimes Canada
- The Co-operators Group. Ltd.
- Farm Mutual Re
- The Canadian Real Estate Association (CREA)
- The Insurance Bureau of Canada (IBC)
- The Canadian Association of Mutual Insurance Companies (CAMIC)
- The Town of Oakville
- The Alberta Emergency Management Agency
- The Institute for Catastrophic Loss Reduction (ICLR)
We welcome your support!