Research2Reality, a new social media and television campaign by six of Canada’s top research institutions — including the University of Waterloo — aims to bring high-impact university research to the living rooms and laptops of millions of Canadians.
The campaign, which will grow to include six public service announcements airing on the Discovery and Discovery Science channels, looks at the ways Canadian research impacts issues that matter deeply to Canadians, including health, technology, natural resources and sustainable energy.
In addition to the television spots, which began airing on May 11, the campaign features interviews with more than 50 Canadian researchers discussing the long-term potential of their work — including nine from the University of Waterloo. The interviews videos will be rolled out in stages over the coming months, supported by a Canada-wide social media campaign.
Other Waterloo researchers participating in Research2Reality include:
- Raymond Laflamme, Director of Waterloo’s Institute for Quantum Computing
- Philippe Van Cappellen, Canada Excellence Research Chair in Ecohydrology
- Chris Eliasmith, Faculty of Arts (Philosophy) and Faculty of Engineering, Director of the Centre for Theoretical Neuroscience
- Melanie Campbell, Faculty of Science, School of Optometry and Vision Science, Waterloo Institute for Nanotechnology
- Frank Gu, Faculty of Engineering, Waterloo Institute for Nanotechnology
- Michele Mosca, Faculty of Mathematics, Deputy Director, Institute for Quantum Computing
- Daniela O'Neill, Faculty of Arts, Director, Centre for Child Studies
- Jatin Nathwani, Faculty of Engineering, Executive Director, Waterloo Institute for Sustainable Energy
- Chris Bauch, Faculty of Mathematics