“Our study confirms that Canada’s menthol cigarette ban led to substantial public health benefits,” said Geoffrey T. Fong, professor of psychology and public health sciences at the University of Waterloo and lead author of the study. “Smoking is the number one preventable cause of death and disease in Canada, the United States, and globally. ” Fong is also senior investigator at the Ontario Institute for Cancer Research and principal investigator of the ITC Project.
