Communications & Social Media Coordinator, CNIB

Honours Recreation and Business, 2010, University of Waterloo

Picture of Cameron Spark Cameron is a Communications & Social Media Coordinator for the Canadian National Institute for the Blind (CNIB). In his role, Cameron is responsible for a wide variety of tasks that all relate to communicating and enforcing the work CNIB is doing across Ontario. Cameron’s main focus is developing the social media strategy for CNIB in Ontario. After recognizing a missed opportunity, he was tasked with content curation that covers general awareness, advocacy, public policy, and donor stewardship.

Cameron’s other responsibilities include:

  • Client interviews and writing profiles
  • Media pitching
  • Accessible web development
  • Communication planning for major events
  • Email marketing

Previously, Cameron worked in Marketing & Web Development at Right To Play. This was his introduction into the not-for-profit world and has helped shaped his current career path. As a member of a small team, Cameron had the chance to work on a variety of projects and was introduced to email marketing, as he worked with multiple departments in creating and improving newsletters and messaging. He also learned about online fundraising platforms and helped Right To Play staff, and third party fundraisers, create and manage their pages. It was also at Right To Play where Cameron developed his affinity for web creation. He was a key member of a major web re-branding project.

Cameron considers himself a digital storyteller who strives to appeal to both those involved in the vision loss community and those with no prior connection to it.

When asked what advice he had to offer students looking to enter the workforce, Cameron mentioned that doing pro-bono social media work really helped him build his portfolio. He also expressed the importance of being open and willing to trying new things. He attributes where he is now to not being afraid to learn and create on the fly.

University of Waterloo