Marketing and Undergraduate Recruitment

2 students walking along path in the fall

What we do

icon of 2 chat bubblesCommunications

Print publications
 • Viewbooks
 • Offer of admission packages

 • Future students
 • Admissions
 • Beyond ideas

Social and email campaigns

icon of a megaphoneVisits and events

Campus tours and events
 • Fall Open House 
 • March Break Open House
 • You @ Waterloo Day
 • Grade 10 Family Night

Canadian and international school visits

display board with a line graph on itResearch

 • Applicants
 • Incoming students
 • Non-confirmed applicants

On-going communications research into print and digital initiatives 


Who we are

Most staff in Marketing and Undergraduate Recruitment (MUR) work in either communications or visits. We have four MUR marketing and recruitment specialists embedded in the Faculties of Applied Health Sciences, Arts, Environment, and Science. An administrative co-ordinator and 12 co-op students support our work each year. 

MUR also includes the Visitors Centre, which hires more than 50 outstanding student ambassadors to engage with future students and their influencers during tours and special events.