New study finds that goodwill motivates individuals more than money

Thursday, June 13, 2019

Hands in a circleResearchers at the University of Waterloo have found that individuals may be more motivated to do work for their favourite charity than for money.  

In a study reviewing the efficacy of a new online work-sharing platform designed to put money into the hands of charities, the researchers discovered that people providing their skills and labour toward a specific task tended to do a better job if they knew their favourite charity rather than themselves would be paid for it.
 

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