Researchers create 'player trait model' allowing for personalized games

Friday, September 27, 2019

People holding hand held gaming devicesUniversity of Waterloo researchers have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.

Unlike other tools that categorize gamers by types, the new “player traits model,” along with a 25-item survey, can be used to more easily and accurately evaluate the kind of games different people will enjoy. The model is based on five traits: social, aesthetic, challenge, goal, and narrative.

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