@article {8516,
	title = {Social marketing of the residential energy efficiency project: effective community implementation of a national program},
	journal = {Environments},
	volume = {28},
	year = {2001},
	pages = {57-74},
	publisher = {UNIVERSITY OF WATERLOO},
	isbn = {0711-6780},
	author = {Kennedy, Ryan D and Parker, Paul and Scott, D and Rowlands, IH}
}
