@article {35089, title = {Reaching First Year Students During Orientation Week}, journal = {Partnership: the Canadian Journal of Library and Information Practice and Research}, volume = {6}, year = {2011}, abstract = {At the University of Waterloo, librarians have been expanding their outreach to first-year students during orientation week dramatically over the past three years. Efforts have included involvement in department and faculty orientation events, as well as in a campus-wide orientation initiative called {\textquotedblleft}Jumpstart Friday,{\textquotedblright} which aims to educate new students about the different services on campus that can help them to {\textquotedblleft}jumpstart{\textquotedblright} their success.

Librarians{\textquoteright} increasing participation in varied orientation events has necessitated that librarians streamline their outreach efforts for new students. Most recently, librarians have been designing their communication pieces and presentations with a focus on eliciting interest and positive first impressions about the library. To spark students{\textquoteright} interest in the library they aim to 1) create clear and concise messaging for delivering essential information, 2) demonstrate how the library will fit into students{\textquoteright} lives, and 3) deliver content in a high-energy and upbeat way.

In this article, the authors outline the specific outreach approaches that librarians at Waterloo are currently taking in their communications and presentations to first-year students during orientation week.}, url = {http://journal.lib.uoguelph.ca/index.php/perj/article/view/1473}, author = {Nancy Collins and Eva Dodsworth} }