See OSF Profile: https://osf.io/q2hma/
Recent UX/MARKET Research:
01. Interactive Video Game Streaming & Google's Project Stream: Understanding Market and Consumer Motivations
02. Understanding eCommerce Trends: Investigating the Shopify eCommerce Platform
Interactive Video Game Streaming & Google's Project Stream
Recommended Citation: Al Homedawy, H. (2018). Google’s Project Stream: Uncovering Market and UX Trends in Interactive Video Game Streaming
Advances in processing power technology have made possible video game streaming services. Today, gamers have the flexibility to access and play video games online without the use of gaming hardware (e.g., Nvidia’s GeForce Now). The pay-to-play subscription business model challenges the traditional gaming business model (based on fixed prices) and has attracted powerful industry contenders. In 2018, Microsoft and Google both announced video game streaming initiatives (see Tuttle, 2018; Hsiao, 2018). Unfortunately, limited scholarly research exists on video game streaming services, from both a marketing and UX perspective. To uncover trends in video game streaming, 903 video gamers were recruited in a U.S. cross-national online study, focusing on Google's Project Stream. By administering the Consumer Motivation Scale (CMS; Barbopoulos & Johansson, 2017), gamers’ consumer motivation (toward video game streaming services) was uncovered to be multifaceted in nature. Additionally, gamers’ consumer motivation and affective experiences differentially impacted self-forecasted consumer behavior. Practical implications and research limitations are described.
See: Pushing the limits of streaming technology by Catherine Hsiao.
Understanding the eCommerce Platform: Trends in Consumer Motivations
Recommended Citation: Al Homedawy, H. (2018). Factors Contributing to the Shopify Platform: Consumer Motivation and User Experience Research on eCommerce Users across the United States
Negative Intergroup Contact: Self-Distancing Facilitates Wisdom for First-Generation Immigrants
Recommended Citation: Al Homedawy, Hajer, "Negative Intergroup Contact: Self-Distancing Facilitates Wisdom for First-Generation Immigrants" (2017). Theses and Dissertations (Comprehensive). 1993.
Document Type: Thesis
Degree Name: Master of Arts (MA)
Program Name/Specialization: Social Psychology
Negative intergroup interactions can be utilized for the collective good if reasoned through wisely. An effective mechanism for facilitating wise reasoning is the empirically well-established self-distancing perspective. First-generation immigrants were recruited because their position in society makes them susceptible to a different set of challenges than second- or third-generation immigrants. Negative intergroup interaction memories were conjured by either the distanced-why or immersed-why perspective. The distanced-why perspective proved ineffective at reducing explicit negative affect but marginally increased wise reasoning (p = .057) when compared to the immersed-why perspective. The effect of condition was significant for the “search for compromise and conflict resolution” theoretically established wise reasoning dimension (p = .008) indicating that distanced-why participants engaged in more conflict resolution reasoning than immersed-why participants. A factor analysis was conducted to investigate empirically driven wise reasoning dimensions. Two dimensions were extracted. The first dimension proved to be relatively more representative of “change–focused” reasoning and the second more representative of “outsider–focused” reasoning. Distanced-why participants engaged in greater outsider-focused reasoning (p = .028) than immersed-why participants. The study was replicated to investigate spontaneous reactions. Spontaneous self-distancing negatively correlated with implicit negative affect (p = .046) and the “Anxiety” LIWC dimension (p = .004) indicating that as spontaneous self-distancing increases, implicit negative affect and anxiety-laden autobiographical writing decreases. Acculturation strategies were examined so that in-group heterogeneity could be captured. Biculturals adopted an observer perspective more so than non-biculturals (p = .001). Theoretical implications and research limitations are described. To read more on this see Negative Intergroup Contact: Self-Distancing Facilitates Wisdom for First-Generation Immigrants.