@conference {1485,
	title = {Conference on Human Factors in Computing Systems - Proceedings},
	booktitle = {Gamification: Using game design elements in non-gaming contexts},
	year = {2011},
	url = {http://www.scopus.com/inward/record.url?eid=2-s2.0-79957930613\&partnerID=MN8TOARS},
	author = {Deterding, S. and O{\textquoteright}Hara, K. and Sicart, M. and Dixon, D. and Nacke, L.}
}
