@conference {Busch:2015:PSP:2793107.2810260,
	title = {Personalization in Serious and Persuasive Games and Gamified Interactions},
	booktitle = {Proceedings of the 2015 Annual Symposium on Computer-Human Interaction in Play},
	series = {CHI PLAY {\textquoteright}15},
	year = {2015},
	pages = {811{\textendash}816},
	publisher = {ACM},
	organization = {ACM},
	address = {New York, NY, USA},
	keywords = {gamified interactions, personalization, persuasive games, serious games},
	isbn = {978-1-4503-3466-2},
	doi = {10.1145/2793107.2810260},
	url = {http://doi.acm.org/10.1145/2793107.2810260},
	author = {Busch, Marc and Mattheiss, Elke and Orji, Rita and Marczewski, Andrzej and Hochleitner, Wolfgang and Lankes, Michael and Lennart E. Nacke and Tscheligi, Manfred}
}
