@magazinearticle {analytics2010,
	title = {Predictive analytics: Managing fundamental tradeoffs},
	journal = {Analytics},
	volume = {September-October, 2010},
	year = {2010},
	pages = {18{\textendash}21},
	url = {http://viewer.zmags.com/publication/b0fd98bd$\#$/b0fd98bd/19},
	author = {Zhu, Mu}
}
