<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Nicholas Larsen</style></author><author><style face="normal" font="default" size="100%">Jonathan W. Stallrich</style></author><author><style face="normal" font="default" size="100%">Srijan Sengupta</style></author><author><style face="normal" font="default" size="100%">Alex Deng</style></author><author><style face="normal" font="default" size="100%">Ron Kohavi</style></author><author><style face="normal" font="default" size="100%">Nathaniel T. Stevens</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology</style></title><secondary-title><style face="normal" font="default" size="100%">The American Statistician</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2023</style></year></dates><pages><style face="normal" font="default" size="100%">in press</style></pages><language><style face="normal" font="default" size="100%">eng</style></language></record></records></xml>