A group of students from the School of Accounting and Finance were looking for a “Greener Bottom Line” during the 2015 Goodman Brock University Accounting Conference (Goodman BUAC).
With businesses becoming more environmentally aware and a general increase in concern for the ecosystem, it’s not surprising that Goodman BUAC took a closer look at Corporate Social Responsibilities (CSR) and how it affects the accounting and business world as a whole.
“It was an extremely integrative case,” recalls fourth year AFM student, Blythe Chik. “The focus of the case was more along the lines of business strategy rather than purely on accounting concepts.”
Encouraged to shift their focus from just “profit or loss” to a focus on social, ecological, and financials (known as the Triple Bottom Line), the SAF team exercised their creativity when coming up with solutions on how to reduce energy usage levels for an unknown company. The case “allowed us to apply concepts we have learned from our core classes as well.” explains Chik.
In the end, Kevin Li (AFM), Aili Huang (Math/CPA), Blythe Chik (AFM), and John Youn (AFM) wowed judges with their advice and recommendations resulting in a first place win in the Goodman BUAC Senior Division.