The media often covers the results from published papers to provide information to the general public. We’ll be looking at a recently published paper on the potential correlation between incidence of breast cancer in women and dairy milk consumption. We’ll then be deep diving into three different Canadian media pieces covering the publication to discuss how mass media coverage has affected the public’s understanding of this scientific discovery.
- Effect of communications strategies on understanding science
- Identifying and dissecting reporting bias and appropriate expert representation
- Things to keep in mind as scientists who will need to engage with media and public-facing communications teams to ensure your information is conveyed properly