Formerly known as the Centre for Contact Lens Research, the Centre for Ocular Research & Education (CORE) unveiled its new brand and logo at the American Academy of Optometry's 96th annual meeting in Chicago this month, reflecting its evolved focus on advanced biosciences, clinical research and education.
In celebration of the launch of its new brand, CORE commissioned Los Angeles-based artist John Park to co-create a massive 12-foot x 8-foot acrylic mural depicting the complexity and wonder of the eye and sight.
“Co-creating this mural mirrors how we thrive as an organization, closely collaborating with a range of sponsors on complex and fascinating programs that hold incredible potential for vision correction and enhancement,” said Lyndon Jones, PhD, FCOptom, FAAO, FBCLA, CORE’s director.
Academy attendees were encouraged to visit the CORE booth, slip on a protective lab coat, and add their own distinctive brush strokes to the one-of-a-kind portrait.
Park then completed the mural during exhibit hours on Friday, October 13th, simultaneously painting and talking with visitors about the piece. The final artwork will be permanently installed at CORE headquarters at the University of Waterloo’s School of Optometry & Vision Science in Waterloo, Ontario.