Grow our reputation and brand in order to increase future opportunities
The Faculty of Science has an impressive record for academic excellence and quality of research which consistently results in our departments and schools being ranked among the best in Canada. Science also enjoys many unique distinctions in terms of the diversity of science education offered, such as housing one of only ten schools of pharmacy in Canada and the only school of optometry in the country offering the degree of Doctor of Optometry through English-language instruction. While our reputation and distinctiveness are enviable, we must never take them for granted and continually seek to reinforce and build in these areas.
The University of Waterloo is known nationally as “Canada’s most innovative university,” according to Maclean’s university rankings. The current challenge for the Faculty of Science is to aggressively promote itself, both internally and externally, and become recognized as one of the key components of what makes the University of Waterloo the outstanding institution it is known to be. To that end, it will be essential for Science to engage in high-quality and high-visibility communications as well as marketing and outreach activities that will establish Science at Waterloo as a more recognizable and desirable brand for scientific learning and discovery. The potential benefits of garnering more attention for our Faculty are manifold, particularly in terms of generating new opportunities to attract top students, researchers, academic partners and competitive funding. The issue of perceived reputation will be of increasing importance to Science and to the University of Waterloo as a whole, given the increasing prominence of university rankings with methodologies that include significant reputational components.
To achieve this goal, we will:
Objective 6.1: Aggressively promote ourselves as a world-leading centre for scientific research
Objective 6.2: Increase visibility of our academic programs in order to attract the highest quality students from across Canada and beyond