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DTSTART:20260308T070000
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DTSTART:20251102T060000
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UID:69d74948319c3
DTSTART;TZID=America/Toronto:20260407T110000
SEQUENCE:0
TRANSP:TRANSPARENT
DTEND;TZID=America/Toronto:20260407T120000
URL:https://uwaterloo.ca/staff-conference/events/waterloo-brand-masterclass
 -what-makes-us-distinct
SUMMARY:Waterloo Brand Masterclass: What Makes Us Distinct
CLASS:PUBLIC
DESCRIPTION:Discover what makes the University of Waterloo brand truly dist
 inctive\nand how it can be activated with purpose and consistency across y
 our\nwork. In this interactive\, in-person session\, we’ll explore the\n
 origins and evolution of our brand\, unpack the key pillars that define\nW
 aterloo’s identity\, and compare our positioning with peers in\nCanada a
 nd abroad. Participants will leave with practical insights and\nflexible a
 pproaches for applying the Waterloo brand in marketing\,\ncommunications\,
  and everyday engagement - strengthening our collective\nvoice and impact.
DTSTAMP:20260409T063800Z
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