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Posts for the Topic Canadian Tire

MDEI CTi, a case study

Company profile

Canadian Tire Innovations (Canadian Tire's digital innovation division)

Canadian Tire has done an excellent job of positioning itself as a "store of firsts." With over 487 retail stores across Canada many Canadian born residents hold a nostalgic connection to the store that brought them their first bicycle, their first pair of skates, and later on maybe even their first barbeque. The Canadian company has survived competition and market penetration of international big box stores like Walmart and Lowes. By investing in a digital vision, the company has enabled itself to re-shape and position itself as a recognized digital industry leader.

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