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Destination: The Future

During the summer of 2014, Valerie He, Junjun Zhu, and myself worked on a project called "Destination North" that allowed us to collaborate with folks at Digital Howard and Blueforest Ventures as Digital Experience Innovation Associates.

Google Industry Project

Surviving a few hundred years of slight paraphrasing, the work of Sir Isaac Newton has left us with the quote "If I have seen further, it is by standing on the shoulder of giants'. While taken out of context several times and repurposed for the use of the one repurposing, this quote has served as a drop of inspiration for likely thousands of individuals. In a letter to Robert Hooke in 1676 Newton wrote that phrase – it was a more poetic version of a common teaching.

Team Binder2Go's summer experience at D2L

Our MDEI summer project team, Binder2Go, was asked by Desire2Learn to tackle two key challenges: increase Binder© awareness and improve retention. To do so we needed to better understand study behaviour and digital study tools usage in higher education environments.

Industry project case study: The Globe and Mail, and Discourse Media

Company Profile:

We were very fortunate to work with two amazing sponsors for the past three months, The Globe and Mail, and Discourse Media.

The Globe and Mail 

MDEI CTi, a case study

Company profile

Canadian Tire Innovations (Canadian Tire's digital innovation division)

Canadian Tire has done an excellent job of positioning itself as a "store of firsts." With over 487 retail stores across Canada many Canadian born residents hold a nostalgic connection to the store that brought them their first bicycle, their first pair of skates, and later on maybe even their first barbeque. The Canadian company has survived competition and market penetration of international big box stores like Walmart and Lowes. By investing in a digital vision, the company has enabled itself to re-shape and position itself as a recognized digital industry leader.

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