Thursday, September 26, 2019

Research team creates 'player trait model' allowing for personalized user-experiences

photo of researchers on stairs

Researchers led by Lennart Nacke, Associate Professor at the Stratford School of Interaction Design and Business, have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.

Wednesday, September 18, 2019

New Walking Routes Encourage Students to be More Active

Walk through the streets logo, with map of Stratford below text.

Did you know creative thinking improves during or shortly after walking?

Wednesday, June 19, 2019

GBDA Students Pitch at the World Vision Social Innovation Challenge, Win $25,000

Virtuous Waste team members smiling as they accept the World Vision 2019 Social Innovation Award

A team of Global Business and Digital Arts students developed Virtuous Waste, an alternative to plastic packaging made of seaweed that they pitched before a panel of industry experts and social entrepreneurs on June 19 in Toronto. Their winning solution will receive $25,000 in funding for implementation during a 12-month incubation period.

Thursday, April 4, 2019

2019 Christie® Design Award winners announced

Winners of the Christie Design Awards and Christie® Digital staff.

Daniel Recchia wins Christie® Design Award for the second time and is awarded $2,500 for his projection mapping composition, "Mystic Muse".

Thursday, January 24, 2019

4th Year GBDA Student Victoria Vandenberg Places 2nd in National Competition

Victoria working on her solution

Global Business and Digital Arts student Victoria Vandenberg achieved 2nd place at the annual Communitech Code/Design to Win challenge held in Kitchener this past weekend.

Vandenberg and 5 other students from the Stratford School of Interaction Design and Business were among the top 25 finalists selected from 258 designers that participated in the preliminary on-campus challenges.

Monday, December 3, 2018

Keeping the human in Artificial Intelligence

AI needs diverse human perspectives to ensure everyone benefits from technology, Waterloo experts say

The power of artificial intelligence is already permeating throughout our work and social lives.

But as artificial intelligence (AI) systems “learn” from millions of interactions or case examples, it also has the potential to be disruptive, said experts from the University of Waterloo during a panel discussion on ‘Keeping the Human in AI’ at the Kitchener Public Library last week.

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