Lennart Nacke is a tenured Professor of UX Research and Design for games with two decades of successful experience researching games and gamification. He is the Director of the HCI Games Group at the University of Waterloo’s Games Institute and the Associate Director, Graduate Studies, of the Stratford School.
As a result of his passion for player research, he has published 200+ papers, was recognized as one of 10 HCI scholars of the last decade and listed among the 2% of scientists worldwide based on citations and application of his research.
He is researching player experience in video games, immersive VR environments, and gameful applications. Together with co-researchers, he published the PXI — player experience inventory, gamification user types hexad scale, guidelines for biofeedback and sound design in games, and a book on games user research. He is one of the world's top three leading gamification scholars (on Google Scholar), one of the world's top three leading UX researchers (on Google Scholar) and one of Canada's Top 200 and the world's Top 4,000 Computer Scientists. He is passionate about how we can use games and play to increase our well-being and health to live more fulfilled lives.
His approach to life is to keep it playful and to socialize over karaoke at conferences. You can find him writing daily on LinkedIn, Twitter, and his website.