The Global Business and Digital Arts program will equip you with the skills to effectively engage with and manage multidisciplinary teams – a skill that employers say is vital in today’s ever-changing digital economy. 

Our project-based learning environment asks students to explore varied disciplines and practices, while connecting them to challenges that exist in the real world. This means you'll be well prepared for a multitude of career opportunities.

Sample Careers

  • Social media management 
  • Digital product development
  • User experience design
  • Government technology and policy development
  • Digital marketing
  • Video editing 
  • Visual brand design
  • Graphic design  
  • Technology sales and marketing
  • Web development, management, and marketing
  • Digital media production 
  • Project management 
  • Product design
  • Business technology analysis

Program Related Skills

  • Communication
  • Project management
  • Creativity 
  • Teamwork 
  • Global awareness 
  • Working independently 
  • Collaboration
  • New media strategy
  • Website development
  • Critical thinking
  • Problem solving
  • Digital technology literacy 


Alumni Stories

Rachel Schachter headshotRachel Schacter

Video Game Producer, Codeglue

GBDA provided a foundation for a lot of the areas I was interested in, all wrapped up into a single degree.

Read Rachel's story

Marissa HarleyMarissa Harley

Social Media and Website Admin, In Line K9's

GBDA introduced Marissa to User Experience for the first time, and gave her numerous opportunities throughout her undergraduate career. 

Read Marissa's story 

filip headshotFilip Jadczak

UX Designer, Magnet Forensics

GBDA was the only program that could combine Filip’s range of interests in digital media, photography and programming 

Read Filip's story

Calen SiddalCalen Siddall

Business Analyst, Veriday Inc. 

Calen's aptitude for business and his interest in experimenting with technology led him to GBDA.

Read Calen's story


Graduate Studies 

Some GBDA students choose to pursue further education after completing their undergraduate degree, in programs and institutions such as:

  • Ryerson University, Master of Digital Media
  • Sheridan College, Computer Animation
  • EIT Digital Master School, Master of Human-Computer Interaction
  • Simon Fraser University, Master of Arts

Career Support

The University of Waterloo is committed to the success of its students and graduates. If you become a Faculty of Arts student and graduate, you'll have access to a wide selection of resources at the Centre for Career Action, offered through the Department of Co-operative Education and Career Action.