Fashionably conscious

Aleks and Spencer hold up one of their designs.

Photo from Waterloo Stories

Engineering students launch socially conscious clothing company

“Everybody wears clothes, but not everyone will support a social cause, “ says graduating Mechanical Engineering student Aleks Poldma, but he and his classmate Spencer Kelly set out to change that last year. The duo wants to turn the average consumer into a social benefactor and they plan to do that with Hydrated World, a clothing company that donates money to the Safe Water Project in Africa for every five items sold. 

During their time at UWaterloo, Aleks and Spencer always talked about owning their own business and making a difference. However, it was on an Enterprise Co-op term that they were inspired by other successful clothing companies with a cause, like TOMS and Ten Tree, to focus on the water crisis that affects nearly 1 billion people around the world.

Once they had their plan, Aleks and Spencer began competing in pitch competitions to find funding to establish an efficient supply chain that lined up with their brand. Now, they are working towards finding customers, marketing the brand, and making sales.

“We define success by how many people we can affect - people affected by the water crisis, as well as our customers. We want to spread this idea that businesses can give back, and be successful,” says Aleks.

So far, Hydrated World is meeting this goal, having already provided 50 people in South Sudan with access to clean drinking water in partnership with Enviro-Stewards. Of course, this is only the beginning for the two as they aim to grow their company and continue to sponsor water projects through their company.

You can find more information about Hydrated World on the Hydrated World Facebook page and @HydratedWorld on Twitter. You can also read more about Aleks and Spencer’s work on Waterloo Stories

  1. 2018 (56)
    1. December (1)
    2. November (5)
    3. October (7)
    4. September (4)
    5. August (1)
    6. July (2)
    7. June (5)
    8. May (8)
    9. April (3)
    10. March (7)
    11. February (5)
    12. January (8)
  2. 2017 (62)
    1. December (3)
    2. November (7)
    3. October (7)
    4. September (4)
    5. July (4)
    6. June (7)
    7. May (7)
    8. April (3)
    9. March (8)
    10. February (7)
    11. January (5)
  3. 2016 (73)
    1. December (2)
    2. November (5)
    3. October (6)
    4. September (6)
    5. August (4)
    6. July (6)
    7. June (8)
    8. May (9)
    9. April (6)
    10. March (9)
    11. February (7)
    12. January (5)
  4. 2015 (65)
    1. December (5)
    2. November (6)
    3. October (3)
    4. September (4)
    5. August (4)
    6. July (4)
    7. June (5)
    8. May (6)
    9. April (5)
    10. March (9)
    11. February (7)
    12. January (7)
  5. 2014 (88)
    1. December (3)
    2. November (8)
    3. October (9)
    4. September (8)
    5. August (4)
    6. July (9)
    7. June (8)
    8. May (9)
    9. April (7)
    10. March (8)
    11. February (7)
    12. January (8)
  6. 2013 (38)
    1. December (4)
    2. November (8)
    3. October (10)
    4. September (8)
    5. August (8)