Fit for the Dragon’s Den

Garrett Gottlieb and Phil Jacobson put Bruce Croxon through a workout with a professional bodybuilder.

PumpUp cofounders reject offer and continue to grow

Computer Science student Garrett Gottlieb and Laurier student Phil Jacobson recently appeared on CBC's Dragon’s Den with their fitness app PumpUp. While they didn’t make a deal with the investors, they did get a chance to demonstrate their app on national television, and even put Dragon Bruce Croxon through a personalized work out.

Garrett and Phil entered the den looking for an investment of $100,000 for a 10% share in the company. Dragon David Chilton showed interest, but wanted a 20% share with a 25% royalty. Garrett and Phil decided to decline his offer, but they don’t regret their appearance.

Though they left without an investment, PumpUp’s appearance on Dragon’s Den did not hinder the apps growth. Garrett and Phil have seen their user base grow by 1,000% since they filmed the show in April, and they woke up the day after their episode aired to see that PumpUp was ranked third in the App Store.

On their success so far, Phil said, "We've come a long way in a short time, but we're just scratching the surface. We want PumpUp to be the go to global platform for your personal fitness. We think this can go very far."

Admittedly, we’re pretty “pumped up” to see how the cofounders’ app develops in the future. Read more about Garrett and Phil’s Dragon’s Den appearance on Waterloo Stories and Imprint. Photo from BetaKit.

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