"It's a WatCard, only we can get them"

Jordan and his production team posing in front of a carThe WatCard – every UWaterloo student has one, but not every student creates a viral rap video about its' features that receives over 23,000 views on YouTube in less than a week.

Jordan GrantJordan Grant is a 2A Management Engineering student who has been making rap parodies since 2011. Throughout his high school career he released 3 song parodies about one of his main interests: robotics. He worked with his videographer Jacob Kachura to produce these videos, all of which were well received by fellow students.

Jordan and a group of his friends produced the WatCard music video over the course of three days. The initial inspiration for the song and video came to Jordan early on in first year during Waterloo Orientation.

It was barely three days into Frosh Week when my friend Jake’s obsession with both the word WatCard and the song HeadBand began stirring the pot once again. Once the idea for the song comes around, I get the original song, the lyrics, and open a new note on my phone. Then, I simply go through the song line by line, matching the flow of the original with the new lyrics.

Although Jordan finished much of the song on a GO Bus ride to Mississauga back in October, the filming didn’t take place until seven months later, when both he and his videographer had the time to spare.

For the videos, we started by identifying our top locations and shot large portions of the song there. From there, we made a list of specific shots we wanted pertaining to the lyrics, and essentially walked through the campus until we got everything! We did the filming and editing in 3 days.

Jordan’s favourite part about making the video was filming the aerial shots.

There were 9 of us from my high school down in Waterloo that day. We went to Mel’s, then spent a few hours flying and filming with the handful of drones we brought. Fireworks were even suggested at one point.

Since being published on June 9, the video has received over 23,000 views and 628 likes on YouTube. For a fun project about a small, but essential piece of plastic, Jordan couldn’t be happier with the feedback he’s gotten so far.

I’m blown away by the number of views the video has received and all the positive comments – I’m glad so many people enjoyed it! I make these songs for fun so it’s always a huge bonus when the audience enjoys it.

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