Alexandra Longo.After being diagnosed with Crohn's disease in Grade 12 and constantly having a limited diet, Alexandra Longo decided it was time she took action to change the way people think about food.

The fourth-year Recreation and Sport Business Management student was fed up with the food products available to her. She was always looking for products that were tasty, fairly priced and easily digested. At one point Alexandra thought she had found the answer. She discovered a line of flavoured coconut butter products but in reading reviews of the product she realized costumers were dissatisfied with how hard the product was. This was her ‘aha’ moment and she created Cracked Coconut.

I never in a million years thought I would be an entrepreneur, let alone a food production entrepreneur. But, I knew I could create a coconut butter that was spreadable, allergen-free and tasted insanely good. –Alexandra Longo

Alexandra has been working hard on her business, making three flavours of coconut butters by hand using natural ingredients including dark chocolate, pumpkin chai spice and bourbon vanilla bean. Alexandra sells these butters at locations across Waterloo region along with Guelph, Burlington, Hamilton, Brantford and Mississauga.

Alexandra says her friends and family have been her biggest cheerleaders throughout her endeavour. She would not have accomplished what she has so quickly without their help and support. 

I’m at a very exciting yet nerve-racking stage in my business. Currently, I cannot keep up with the demand of my products since I hand-make and package everything myself.  That being said, I am now looking into partnerships with other companies to increase production and start distributing products across Ontario, and later across Canada.  Once I have a steady production line, I plan on developing more food products other than coconut spreads.  I am grinding hard to set myself up on a career path that allows me to do what I am most passionate about, which is creating products in my kitchen and then branding and marketing them for the consumer market. –Alexandra Longo

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