Arts student awarded for integrated, interactive media project
At Toronto Digifest 2014, English student Matt Neill competed against 40 teams from 13 different post-secondary schools, and earned the ‘Best Integrated Media Project’ award for his Point of Experience Technology (POET).
POET is a digital signage application that encourages consumers to learn more about products before they buy through an interactive experience. “POET's flexible and responsive digital signage solution ensures an optimal experience for any screen configuration or size,” says Matt.
Matt’s project was sponsored by Research Entrepreneurs Accelerating Prosperity (REAP), a UWaterloo-affiliated program that aims to bring academic and private-sector partners together to explore new technologies to spark research entrepreneurship. REAP especially focuses on interactive, responsive, and digital display environments, which made them the perfect sponsor for POET.
“Digifest was great,” Matt said after the event. “It was refreshing to talk about the creative process and the ideation behind the actual design, rather than trying to 'pitch' the idea. It was about the artistic elements behind the project.”
Great work Matt!