What’s under there?

One of Amulya's designs, underwear with "consent" written on the front.

Fourth-year Computer Science student promotes consent with underwear

Amulya Sanagavarapu is a 4B Computer Science student graduating in June. She is also the founder of a new company, Feminist StyleSoon, Amulya’s company will sell consent-themed underwear for men and women, but her goal extends past retail – she wants to create a cultural shift. 

“The underwear is supposed to be an ice breaker to initiate these hard conversations and get people talking about what they’re comfortable with or what they’re not. It’s supposed to get people talking and shift the culture on a large scale from one that promotes sexual education to one that promotes consent education.”

Amulya was inspired by the “Pink Loves Consent” campaign that featured fictionalized Victoria’s Secret underwear sporting phrases like “No Means No” and “Ask First”. To get started she booked an appointment with the Waterloo Region Small Business Centre, started contacting manufacturers, and hired an art intern she had met on a co-op term to design the brand’s underwear line.

Amulya holds up one of her designs.In January, Amulya launched a Kickstarter campaign for Feminist Style, with a goal of $150,000. Her campaign quickly gained the attention of popular news sites within a week of its launch. Despite the support she received, she did not reach her goal-but that didn’t hold Amulya back.

Amulya re-launched her Kickstarter campaign in April, with a smaller goal of $25,000 and a subset of the original designs. “It was clear the first campaign wouldn't reach the funding goal, but there was still a lot of support, enough that the project could still afford to launch on a smaller scale,” she said of her decision to persevere.

On April 13, Amulya’s hard work paid off. “I was thrilled to realize that Feminist Style would actually be coming to reality. There's still much work ahead, but receiving funding has kickstarted the journey!”

Amulya’s focus is now shifting to creating the first production run of her consent-themed designs and setting up an online store. She plans to launch in September.

We can’t wait to see how Amulya’s work with Feminist Style unfolds in the future – or to get our hands on some of her designs.

You can read more about Amulya and Feminist Style on The Huffington Post, ThinkProgress and Buzzfeed and you can get updates on the launch on Twitter or Facebook.

  1. 2018 (56)
    1. December (1)
    2. November (5)
    3. October (7)
    4. September (4)
    5. August (1)
    6. July (2)
    7. June (5)
    8. May (8)
    9. April (3)
    10. March (7)
    11. February (5)
    12. January (8)
  2. 2017 (62)
    1. December (3)
    2. November (7)
    3. October (7)
    4. September (4)
    5. July (4)
    6. June (7)
    7. May (7)
    8. April (3)
    9. March (8)
    10. February (7)
    11. January (5)
  3. 2016 (73)
    1. December (2)
    2. November (5)
    3. October (6)
    4. September (6)
    5. August (4)
    6. July (6)
    7. June (8)
    8. May (9)
    9. April (6)
    10. March (9)
    11. February (7)
    12. January (5)
  4. 2015 (65)
    1. December (5)
    2. November (6)
    3. October (3)
    4. September (4)
    5. August (4)
    6. July (4)
    7. June (5)
    8. May (6)
    9. April (5)
    10. March (9)
    11. February (7)
    12. January (7)
  5. 2014 (88)
    1. December (3)
    2. November (8)
    3. October (9)
    4. September (8)
    5. August (4)
    6. July (9)
    7. June (8)
    8. May (9)
    9. April (7)
    10. March (8)
    11. February (7)
    12. January (8)
  6. 2013 (38)
    1. December (4)
    2. November (8)
    3. October (10)
    4. September (8)
    5. August (8)