Communicating with students

Student communications survey 

The Student Success Office will survey a sample of UWaterloo students about their communications preferences in 2019. A summary or results will be posted on this site in late 2019. This survey is a follow-up to a survey conducted in 2015. 

In winter 2015, we wanted to answer the following questions:

  • How do Waterloo students want to communicate with the University?
  • How are Waterloo students using email and social media?
  • Who do Waterloo students consider an important source of information?

Key takeaways from 2015 communications survey

  • Waterloo students consistently identified email and social media as their preferred communication channels.

  • The use of multiple channels to communicate key messages helps ensure messages will be heard by Waterloo students.
  • Waterloo students are equally likely to read their emails on a mobile device or a personal computer.
  • Waterloo students identified email subject and sender lines as two motivating factors for reading an email.
  • Waterloo students identified that their email reading style is ‘skim and scan’ and in an email, they prefer to have links to further information.
  • The majority of Waterloo students are using social media, but platform preferences and activity levels vary among different groups.
  • The majority of students consider their professors or program coordinators and academic advisors as sources of important information.

Download the full 2015 student communications survey results (PDF)