Communicating with students

Student communications survey 

The Student Success Office is planning to survey UWaterloo students about their communications preferences in 2019. This survey is a follow-up to a survey conducted in 2015. 

In winter 2015, we wanted to answer the following questions:

  • How do Waterloo students want to communicate with the University?
  • How are Waterloo students using email and social media?
  • Who do Waterloo students consider an important source of information?

Key takeaways from 2015 communications survey

  • Waterloo students consistently identified email and social media as their preferred communication channels.

  • The use of multiple channels to communicate key messages helps ensure messages will be heard by Waterloo students.
  • Waterloo students are equally likely to read their emails on a mobile device or a personal computer.
  • Waterloo students identified email subject and sender lines as two motivating factors for reading an email.
  • Waterloo students identified that their email reading style is ‘skim and scan’ and in an email, they prefer to have links to further information.
  • The majority of Waterloo students are using social media, but platform preferences and activity levels vary among different groups.
  • The majority of students consider their professors or program coordinators and academic advisors as sources of important information.

Download the full 2015 student communications survey results (PDF)

Share your thoughts about the student communications survey using the 2019 survey planning form.