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Survey services

The Survey Research Centre provides a full array of services from a single consultation on the design of the survey instrument to a complete package of survey design, implementation and final top-line analysis. The Survey Research Centre tailors services to meet client needs.

For University of Waterloo faculty, staff and graduate students an initial one hour consultation on survey design is provided free of charge. The Survey Research Centre has a mandate to educate the academic community about quality survey research and methodology. We provide details about introductory scripts and response rate formulas.

To request a quote or schedule a consultation, please contact us.

Research designDrawing of two people talking

The Survey Research Centre offers consultation on the best methodological design for surveys. We will work with you to assess objectives and study population, and propose an appropriate design, sample size, and sampling frame.

Sample design

The Survey Research Centre applies years of director expertise in complex, highly specialized studies to design sound and rigorous sampling approaches that are tailored to meet your individual needs. The design and implementation of every study involves researching and understanding of best practices and current developments in methodology in order to achieve the best possible response rates. Recommended sampling designs are mindful of the needs of publishing in refereed journals, or to account to granting agencies or public bodies.

Instrument designDrawsing of questionnaire

The Survey Research Centre will work with you to develop a questionnaire that best meets the data needs of the project. We review question wording, positioning, response type and data values when requested. We also provide support for introductory scripts.

Field pretesting

We recommend piloting any survey that has not previously been administered.  Piloting a survey even among a small number of participants can provide key insights into assessing survey flow, identifying question wording that may be problematic for respondents, confirming survey length and productivity estimates.

Data collectionDrawing of a cell phone and envelope

The Survey Research Centre offers different types of surveys such as  telephone, web, mail and local face-to-face surveys for data collection. We also offer mixed mode collections, such as a mail survey with a web option or a telephone survey with mailed out pre-contact. 

Data files and analysisMagnifying glass

Datasets are prepared based on your specifications. We can provide basic data analysis including frequencies and cross tabulations, as well as a narrative review of findings. Coding of open ended questions is available. More advanced analysis can be performed in partnership with the Statistical Consulting and Collaborative Research Unit.

Reporting package

The Survey Research Centre strives for transparency in data collection. All our protocols and methodology will be reviewed with you. Regular updates are sent during fieldwork, with regular reports sent throughout the conduct of the survey. The technical report package includes a review of methodology and conduct, dispositions, response rates, codebook, and clean dataset.

Data security 

Data security is very important. Data collected is maintained on a secure, dedicated Survey Research Centre server and protected by University of Waterloo firewalls.  Data files are backed up on a separate, secondary server located in a different area of the university to ensure that data are never lost. Strict protocols are in place for data access and retention.


"We partnered with the Survey Research Centre to collect representative data for our complex, six-year provincial study. The SRC team was exceptional! They are extremely skilled, responsive and professional, delivering on time with academic rigour. We highly recommend the SRC for survey research services." Lori Diemert, University of Toronto