Types of Survey Research

The Survey Research Centre offers survey research services using various methods of data collection.

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Telephone Surveys

We maintain a fully-operational call centre, staffed by highly-trained telephone interviewers. We conduct random digit dialing (RDD) telephone surveys and recruited sample surveys. Depending on the study specifications, we use both landline and cell telephone sample.


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Web Surveys

We typically use recruited samples or samples obtained through panel firms to conduct web surveys. We host web surveys, and our highly skilled programmers use best practices to develop simple to complex surveys. We employ monitored, timed, email reminders to maximize response rates.

We also offer Qualtrics programming services to University of Waterloo faculty, staff and graduate students at $320/day. This service is helpful for researchers who are interested in using Qualtrics, a free online survey system available through Information Systems and Technology, but lack the knowledge, time or resources to program online surveys themselves.


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Mail Surveys

We have the ability to print and distribute custom mailings for paper surveys, advance letters, reminders and incentives. We also offer data entry services. 


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Mixed Mode Surveys

We offer mixed mode survey options to obtain the best possible survey response rates. For example, at times it may be not only useful, but necessary to give respondents the option of responding either via telephone, web, paper survey sent via mail, or face to face interview.

Not sure which survey type is best for your research project? We can help. Please contact us to request a quote or schedule a consultation.