Associate Professor at SEED

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Jennifer Lynes is an Associate Professor in the School of Environment, Enterprise and Development and a member of the Waterloo Institute for Sustainable Energy (WISE). Her research focuses on the marketing of sustainability, with a particular focus on energy conservation behaviour in the residential sector. Her main research interests include the application of social marketing and green marketing to socially conscious consumerism. Professor Lynes has strong links with Residential Energy Efficiency Project (REEP) Green Solutions, Sustainable Waterloo, My Sustainable Canada and Reduce the Juice. She has an educational background in Commerce (University of Guelph) and Environmental Studies (University of Waterloo and Griffith University).

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University of Waterloo

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