Print and online interviews

Print and online reporters often have the opportunity to go into greater depth and detail than a broadcast interview, so there is less pressure for short answers than in a broadcast interview. However, you should still be concise and remember that the more you say the more you dilute your message.

Remember, journalists will very rarely permit you to see their copy before it is published and are not obliged to do so.

Rebuttals and corrections

If you’ve been seriously misquoted or you feel there are serious mistakes in reporting, the media relations team can work with you to take appropriate corrective action.

In many cases, simple corrections such as misspelled names or errors can be dealt with by contacting the reporter.

You can write rebuttal letters to take issue with examples of poor journalism or to correct facts that if left uncorrected stand to take on a life of their own. In general rebuttals need to be swift if they are to have effect – ideally a letter should be sent no later than 2 p.m. on the same day the article for a daily newspaper. 

Rebuttal letters can either be for publication to correct facts, or not for publication to complain about the paper’s handling of an issue or raise a journalist's understanding of an issue. 

Some papers have a corrections policy and will always correct inaccuracies. Using online forms can sometimes be more effective than writing a letter.

Images and photography

Keep in mind photo opportunities to accompany the story. News items with photos or video have a much larger audience than ones without. If you need suggestions or help getting access, please contact a member of the media relations team.