Vice-President, University Relations

Sandra G. Banks
Vice-President, University Relations  

Sandra Banks has been with the University of Waterloo as Vice-President, University Relations (VPUR) since 2015, bringing her extensive experience across the public, private and not-for-profit sectors.

Sandra leads the University’s broad range of Marketing, Communications, Government Relations and Community Relations initiatives for the University Relations department.

In this role, Sandra is committed to building strong internal and external relationships and a positive public profile that supports the University’s vision to Connect Imagination with Impact.

As Chief Executive Officer of the Royal Agricultural Winter Fair, Sandra led a three-year strategy of renewal and growth for this prestigious national showcase of world-class agricultural and equine competitions.

Sandra spent 15 years at Coca-Cola Canada as Vice-President, Public Affairs and Communications and was responsible for the company’s brand communications, stakeholder, media and government relations, corporate social responsibility and internal communications.

Sandra also worked in the public sector, serving as Assistant Deputy Minister in the Food Industry Division of Ontario’s Ministry of Agriculture, Food and Rural Affairs.