WaterLeadership: Write it up: Practical tips for communicating your researchExport this event to calendar

Tuesday, February 23, 2021 — 12:00 PM to 1:30 PM EST

As part of the Water Institute's WaterLeadership training series, Nancy Goucher, Knowledge Mobilization Specialist at the Water Institute, presents, "Write it up: Practical tips for communicating your research."

More information

Description: It is becoming increasingly important for academics to learn how to effectively disseminate their findings to a broader audience. This can be done in many different ways but in this webinar, we focus on communicating effectively through written pieces such as posters, infographics, blogs, short articles, etc.

In this session, you will gain practical tips for communicating complex scientific concepts to a non-technical public. This includes identifying who your audience is, developing engaging and effective messages that spark interest and enthusiasm, and using plain language to improve the accessibility and readability of your work.

We will also provide specific tips for creating great research impact posters and infographics that tell the story of your research in an appealing way.

Guest speakers:

Learning objectives:

  • Identify and learn how to target potential audiences for your message
  • Craft impactful and interesting messages that resonates with your audience
  • Tips for creating impactful research impact posters and infographics
  • Avoid elements that reduce clarity (e.g., abstractions, long subjects, using the passive voice, etc.)
  • Recognize and eliminate jargon and acronyms in your writing

Who should take this training: Researchers who are interested in sharing their science with groups and individuals outside of the academic sector.

Online resources:

  • Download the worksheet, Identify Your Audience, a practical step-by-step guide that helps you identify who you should be targeting with your message see attached
  • Download the webinar slide deck (coming soon)

Register today


The University of Waterloo is committed to achieving barrier-free accessibility for persons with disabilities who are visiting, studying or working at Waterloo. If you have questions concerning access or wish to request accommodations for this event, please contact Allie Dusome (adusome@uwaterloo.ca) 

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