When you complete this certificate you'll have developed powerful skills and techniques to compete more effectively, even with a limited budget. You'll discover how to turn prospects into buyers, how to think strategically about sales and marketing, how to build an online brand identity, and more!
Before you know it, you'll have the skills and knowledge you need to develop a winning sales and marketing plan for your own business.
Certificate requirements
Complete the following courses:
- Effective Selling
- Marketing Your Business on the Internet
- Professional Sales Skills
- Small Business Marketing on a Shoestring
Courses are not eligible to be used for more than one certificate; Effective Selling can be used for either the Customer Service Certificate or the Sales and Marketing Fundamentals Certificate but not both.
Note: All courses must be taken through Professional Development at the University of Waterloo in order to be eligible for the certificate from Professional Development.
Each course is six weeks long, followed by a two-week period to complete the final exam (online, open book) and you are not required to be online at any specific time. Lessons are released on Wednesdays and Fridays of each week. For planning purposes we suggest setting aside two hour per lesson as a starting point.
To register, click the course links above and select a start date. Instructions on how to access your course will be emailed to you immediately after registration. It is best practice to enrol for no more than two courses with the same start date to achieve the highest learning outcome.
Get your certificate from WatSPEED at the University of Waterloo
Email watspeed@uwaterloo.ca with the following and we will email the certificate to you:
- your name
- certificate name
- courses completed (names and dates)
