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Information for

Colour and images

Creative Services and brand guidelines

Creative Services can provide you with the resources you need to complete your design projects as easily and effectively as possible.

Our Brand website is the recommended reference document for web page designers and developers.

What's your colour?

Palette Who uses it
Official Waterloo central site and administrative units
Faculty all academic units
Schools and campuses schools and campuses can choose to use one of the official Waterloo palette, associated faculty palette (if applicable) or red.
University colleges the university colleges

The University of Waterloo Brand website is the recommended reference document for web page designers and developers.

Refer to the colour palette for specific colours.

Our colour palette includes university, faculty, school and campuses, and university college colours and accessible colour combinations. When in doubt, use a colour contrast checker to make your colour combinations meet the requirements.

Add an image

Images and photography can have a significant impact on your website. Use an image to tell a story or as a decorative element.

Visit Creative Service's photography and project tools webpage for more information on selecting an image and setting up a photo shoot.