Navigation and headings

Best practices:

  • No more than 7-9 navigation items per menu/sub-menu.
  • No more than 3 levels of navigation.
  • No external links in the navigation.
  • Capitalize the first word only! If an '&' is used the word following it can be capitalized. Proper names are always capitalized.


  • No acronyms (acronyms when used must be designated at first occurrence on every page they are used).

URL standards

A Uniform Resource Locator, commonly known as a URL, is the address that defines the route to locate an object on an Internet server. 

URLs within the Waterloo Content Management System (WCMS)

The WCMS will create a URL for any content that is saved. The automatic URL will use the Heading field for the URL. 

URL alias

We recommend letting the system generate an automatic URL. If you do create a URL alias keep these things in mind:

  • Use all lower case letters
  • Ignore extraneous words (such as “and”, “the”, “for”, “in”, “of”, and “but”)
  • Use dashes for readability; breaks up topics
  • Use words relative to the heading
  • Do not use acronyms