Naming standards

Navigation and headings

Best practices:

  • No more than 7-9 navigation items per menu/sub-menu.
  • No more than 3 levels of navigation.
  • No external links in the navigation.
  • Capitalize the first word only! If an '&' is used the word following it can be capitalized. Proper names are always capitalized.

General

  • No acronyms (acronyms when used must be designated at first occurrence on every page they are used).

URL standards

A Uniform Resource Locator, commonly known as a URL, is the address that defines the route to locate an object on an Internet server. 

URLs within the Waterloo Content Management System (WCMS)

The WCMS will create a URL for any content that is saved. The automatic URL will use the Heading field for the URL. 

URL alias

​We recommend letting the system generate an automatic URL. If you do create a URL alias keep these things in mind:

  • Use all lower case letters
  • Ignore extraneous words (such as “and”, “the”, “for”, “in”, “of”, and “but”)
  • Use dashes for readability; breaks up topics
  • Use words relative to the heading
  • Do not use acronyms