Looking to see how Google Analytics can further your marketing and communications efforts? This course will introduce you to the importance of measurement and our standardized measurement framework. We will then dive into how Google Analytics can support your decision-making about marketing and communications tactics. We will finish with our reporting strategy and some sample reporting you can use in your role
Prerequisites: Access to an existing Google Analytics account. It is also strongly recommended that if you do not have working knowledge of Google Analytics you attend SEW 128 Google Analytics 101 prior to this course.
Instructor: Joe Kwan, Digital Initiatives, Marketing and Strategic Initiatives