WCMS URLs are https and are in the form uwaterloo.ca/site-name (eg. uwaterloo.ca/web-resources).

This convention was put in place for search engine optimization (SEO) and usability (readability) – which are both tied to effective marketing-communications. 

Short-form URLs
If necessary, sites in the WCMS can have a short‐form redirect, which follows after the uwaterloo.ca domain name. This short‐form would be an abbreviation or acronym that is typically associated with that particular organizational unit. Any additional paths that come after the short‐form will also be included in the redirect. For example, uwaterloo.ca/ahs redirects to uwaterloo.ca/applied-health-sciences and uwaterloo.ca/ahs/fun-run redirects to uwaterloo.ca/applied-health-sciences/fun-run.