You’re looking for a strategic career in the digital media industry. You want to be a leader who innovates and thrives in this ever-changing industry.
The Master of Digital Experience Innovation (MDEI), offered only by the University of Waterloo Stratford Campus, will give you a superior advantage. It’s a professional degree that will prepare you to succeed.
The MDEI is an interdisciplinary program that is project-based. You will work the way you will in the field when you complete your degree – in teams working on core projects. Throughout the projects you will consult with faculty and industry partners. You will get hands-on experience with:
- Team building
- Business modelling
- Marketing strategy
- Critical cultural analysis
- Design thinking
The MDEI program is available on a full-time or part-time basis. The full-time program is 12 months in duration. Students take courses over three consecutive terms: Fall, Winter and Spring.
| Full Time |
| Fall |
Working in Teams |
| Digital Media Solutions: Design Principles and Practice |
| Principles of Marketing in a Globalized World |
| Media Innovation and Impact |
| |
| Winter |
New Perspectives: Media History and Analysis |
| Digital Media Solutions: Project Management |
| Understanding the Consumer Universe: Market Research in Digital Media |
| User Experience (UX) Fundamentals and User Research (UER) |
| |
| Spring |
Projects |
The part-time program is 24 months in duration. Students enroll in two courses per term over 20 months, and then complete a final project in the last spring term.
| Part Time |
| Fall |
Working in Teams |
| Digital Media Solutions: Design Principles and Practice |
| |
| Winter |
New Perspectives: Media History and Analysis |
| Understanding the Consumer Universe: Market Research in Digital Media |
| |
| Fall |
Media Innovation and Impact |
| Principles of Marketing in a Globalized World |
| |
| Winter |
Digital Media Solutions: Project Management |
| User Experience (UX) Fundamentals and User Research (UER) |
| |
| Spring |
Projects |