Our Stratford campus is ROCKING!
We welcome our newest students to the campus, and enjoy witnessing the success of our upper-year and Master's students in their internships, projects, and career search activities. They are proving to be capable of delivering huge value to our partner companies.
Worldwide, leaders of organizations big and small are understanding more about disruption in their industry, and are recognizing the need to reach out to their customers and strengthen their brands through digital media. With customer experiences delivered almost exclusively through digital channels, companies are often providing a less than stellar experience.
These companies need strategies for success in mobile, social, web, and digital content. Market data shows that a positive user experience will encourage more engagement, enhance the brand and ultimately, result in more revenue. This area of focus has become so popular of late that a new term has been coined: User Experience or UX.
UX is part creative, part business, part technology and 100% digital. And that's where the University of Waterloo Stratford Campus comes in.
We understand that successful knowledge workers of the future must employ both sides of their brain: the creative and the rational. We also appreciate that learning should not be limited to the classroom – we must reach out into industry and connect our students to the opportunities and challenges that are impacting organizations every day.
That's why we have created programs that adopt a user-centered approach to design and business, along with the opportunity to collaborate and work with partners to put these principles into practice.
We look forward to continuing this work; to connecting students, researchers and industry partners as they work to transform the world – digitally.
Ginny Dybenko
Executive Director
University of Waterloo Stratford Campus
