Entrepreneur as advocate: engaging the youth vote through Enterprise Co-op
Since high school, I knew I had a knack for social causes and wanted to make a career out of advocating for environmental and social justice. While I thought I was going to end up working in environmental advocacy, this summer I picked up the skills to attain this goal as a businesswoman and entrepreneur.
During my spring 2015 Enterprise Co-op (E Co-op) term with the Conrad Centre, I launched my venture, whyVOTE – a social media platform where young Canadians can learn about current policy issues and compare their views with friends. While the aim of whyVOTE is to motivate young people to vote, it also collects data on the youth opinion which can impact high-level decisions.