Crafting Meaningful Solutions
For me, UX research is about uncovering the core needs, desires, and challenges of real people, going beyond surface observations to shape products they not only use but grow to love. I believe great UX research serves as a compass, guiding product development to create experiences that are enjoyable, efficient, and meaningful. In mentoring, I emphasize that the heart of UX research is empathy — understanding human behavior deeply and translating those insights into designs that resonate. Across my years as UX researcher, I was the first to:
- Build and integrate a comprehensive UX research program from scratch at LVL, including a participant recruitment pool, into an existing design team.
- Develop a longitudinal UX research program for the Microsoft 365 Admin Center (MAC) Design Systems team at Microsoft.
- Create a longitudinal UX research program (all-up) for IT Admin App Management at Microsoft.
Whether in B2B or B2C settings, I see research as the bridge connecting business goals with human needs, turning uncertainty into clarity and purpose. It enables teams to prioritize what truly matters, make informed decisions, and build products that genuinely add value to people’s lives
Collaborative Insights, Better Solutions
I’m passionate about working with interdisciplinary teams! Every day, I witness the impact of combining insights from design, engineering, marketing, and other fields, fostering consistent and creative problem-solving. These interdisciplinary conversations are most valuable when they encourage us to question assumptions and explore new possibilities.
Turning Insights into Action
I believe research is most impactful when it’s accessible to everyone involved. For me, it’s about storytelling and triangulation — bringing users’ voices to life in ways that are engaging and clear, ensuring insights are widely shared and understood.
Building Products That Empower
Ultimately, my approach to UX research centers on creating experiences that empower users, helping them accomplish more, feel connected, and interact with technology in intuitive, rewarding ways. Each insight is an opportunity to design products that respect the complexity of human needs, and my greatest measure of success is when people feel delighted, empowered, and supported.
