What's my approach to user experience research?
UX research aims to uncover solutions to real user needs in order to develop the most satisfying, efficient and effective products. Overall, UX research is centered in developing a product that people actually want to use.
In both B2B and B2C environments, UX research adds value to the product development lifecycle by effectively prioritizing courses of action in the decision-making process. In this way, UX research is especially important in business phases characterized by a great deal of ambiguity.
Working with inter-disciplinary teams is a passion of mine. Cross-functional collaboration brings diverse perspectives and unique insights.
Research is most valuable when it is made accessible to non-researchers. For me, impact occurs when actionable insights are understood and transformed into a higher quality product/service iteration.