What's my approach to user experience research?

  • UX research aims to uncover solutions to real user needs in order to develop the most satisfying, efficient and effective products. Overall, UX research is centered in developing a product that people actually want to use.

  • In both B2B and B2C environments, UX research adds value to the product development lifecycle by effectively prioritizing courses of action in the decision-making process. In this way, UX research is especially important in business phases characterized by a great deal of ambiguity. 

  • Working with inter-disciplinary teams is a passion of mine. Cross-functional collaboration brings diverse perspectives and unique insights.  

  • Research is most valuable when it is made accessible to non-researchers. For me, impact occurs when actionable insights are understood and transformed into a higher quality product/service iteration.