Crafting Meaningful Solutions
For me, UX research is about uncovering the core needs, desires, and challenges of real people, going beyond surface observations to shape products they not only use but grow to love. Each insight presents an opportunity to design products that honor the complexity of human needs. I believe great UX research serves as a compass, guiding product development to create experiences that are enjoyable, efficient, and meaningful. In mentoring, I emphasize that the heart of UX research is empathy — a deep understanding of human behavior is essential for uncovering the motivations, expectations, and assumptions people hold. Over the years as a UX researcher, I achieved several firsts:
- Built and integrated a comprehensive UX research program from scratch at LVL, including a participant recruitment pool, into an existing design team.
- Developed a longitudinal UX research program for the Microsoft 365 Admin Center (MAC) Design Systems team at Microsoft.
- Created a longitudinal UX research program for IT Admin App Management at Microsoft.
Whether in B2B or B2C settings, I see research as the bridge connecting business goals with human needs, turning uncertainty into clarity and purpose. It enables teams to prioritize what truly matters, make informed decisions, and build products that genuinely add value to people’s lives.
Collaborative Insights, Better Solutions
I’m passionate about working with interdisciplinary teams. Every day, I witness the impact of combining insights from design, engineering, marketing and other fields. These interdisciplinary conversations are most valuable when they encourage us to challenge our perspectives and explore new possibilities.
I believe research is most impactful when it is accessible to all stakeholders. For me, it’s about storytelling and triangulation — bringing users' voices to life in ways that are both engaging and clear, ensuring insights are shared and understood across teams.
Connection and Growth
Ultimately, my approach to UX research is defined by creating experiences that empower users, enabling them to achieve more, feel connected, and engage with technology in intuitive and rewarding ways. Success, for me, is when these experiences not only meet users' needs but also inspire a sense of satisfaction and empowerment — making a tangible impact on their daily lives.
