I'm conducting market research on interactive video game streaming. My line of research involves examining consumer motivation and brand perception on streaming services, including upcoming video game streaming services (e.g., Google's Project Stream). In the past, I've conducted empirical experiments in the social, cognitive, and neuroscience fields of psychology.

I received my MA in Psychology from Wilfrid Laurier University, my BA in Psychology from the University of Waterloo (Honours; GPA, 3.9/4.0), and my business education from Schulich School of Business, York University. I'm currently pursuing a Master of Arts in Digital Experience Innovation (MDEI) from the Stratford School of Interaction Design & Business (at UW).

I love big data and human-centered research. I'm currently a Behavioural Science Research Consultant and Quantitative/Qualitative UX Researcher. I guide technology start-ups in the Kitchener/Waterloo region with all aspects of behavioral science research, from devising theory frameworks to user experience testing to data analytics. I've been a part of multiple research initiatives so I can appreciate how difficult it can be to get started.


"Hajer is a highly motivated individual who works independently and strives hard to perform at the highest possible level. She is self-directed and communicates exceptionally well. Hajer will be a dynamic team member in a broad range of settings." - Dr. James Danckert, PhD (Associate Professor, Cognitive Neuroscience, University of Waterloo)

"I worked with Hajer on a community based research project where she was my research assistant and administrative manager. The attention to detail Hajer brought to the work exceeded my expectations and her analytical skills were nothing short of excellent." - Dr. Kathy Hogarth, PhD (Associate Profressor, School of Social Work, Renison-University College, University of Waterloo)

"As a content developer for the mobile information literacy project, she has proven herself capable and efficient. She took pride in having her deliverable well-designed, user friendly and fully functional. She has done an admirable work for the project, promoting information literacy through mobile technologies. She would be an invaluable asset to any organization. I have no hesitation in recommending her for any endeavor." - Tony Tin, PhD (Director of Library & Information Services, University of Waterloo)

Lab Involvement:

Danckert Attention Group - Cognitive Neuroscience Lab (Director: Dr. James Danckert 


Cognitive Neuroscience Lab (Director: Dr. Myra Fernandes 


Cognition and Natural Behaviour Laboratory (Director: Dr. Evan Risko