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Alex and Heather Hoff share how they’ve used the same approach to build two very different businesses

What does it take to become a successful entrepreneur? 
According to Alex Hoff, founder and chief product officer at Auvik, and his wife Heather Hoff, founder of Amarok IP law firm, there are some constants: good ideas, hard work, and commitment. But for this family, the optimized variable is balance.

One family’s spirit and resilience led them to Waterloo – now they’re helping others

Robert Madej, CEO of PureFacts Financial Solutions Inc., was a young man with a plan. His dream was to study mathematics and start a business, and he was going to make it happen. But his high school guidance counselor had doubts and encouraged him to become a math teacher or an actuary instead, both lucrative professions with job security. Despite the counselor’s best efforts, there was no changing Madej’s mind.

The road to entrepreneurship begins with an idea. For Pooja Viswanathan (BMath ’06) and Joseph Lee (BMath ’99), their journeys began with ideas that sparked during their co-op student work term experiences.  
Viswanathan (she/her), CEO and founder of Braze Mobility, provides navigation solutions for wheelchair users. She has spent over a decade researching smart wheelchairs to make them safer and increase user independence.  

Building on an entrepreneurial tradition

The Faculty of Mathematics’ entrepreneurial prowess is no secret. We’re known in Canada and across the world as a hotbed for innovative new ventures. I like to think the entrepreneurial spirit is embedded in our institutional DNA and thus central to who we are and how we see the world. Our early visionaries—giants like Don Cowan and Wes Graham—were among the first to recognize the revolutionary potential of the computer. Unwavering in their conviction that computing would shape the future and that Waterloo could be one of its birthplaces, they worked tirelessly to bring an IBM 360/75 mainframe—the most powerful computer in Canada at the time—to the Davis Centre.

Waterloo’s unique education helped Ronuk Raval (BMath ’15) become the successful founder of Encircle. Now he’s training the next generation of math entrepreneurs.

Ronuk Raval had a mix of hardware and software focus in high school and felt it was a tie between computer science and mechatronics when deciding what to study at university, but the flexibility of computer science really won him over. Ronuk specifically applied to Waterloo because the idea of trying out six different jobs through co-op in a short time frame was a unique experience and something you seldom get the chance to do in your professional career.