Ensuring carpoolers are compatible is key to ridesharing success
The research, recently published in Transportation Research Part C, used social media analytics, algorithms and computer simulation to match would-be carpoolers with people driving to work.
“Usually carpooling is about just matching people depending on geographical location and time of schedule,” said Bissan Ghaddar, professor of management engineering at Waterloo and author of the study. “We wanted to include the social aspect into the equation, because it’s always awkward when there is silence in the car, especially if it’s a long commute.”